Brand Environment

Brand environment Implementation is a process of promoting the company name as a product / service . branded environments extend the experience of an organization’s brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings.  It uses space as a physical embodiment of the brand to create a ‘brand space’. This is achieved through ‘architecture, interiors, lighting, graphics, landscape’ in office environments.”

Components of a branded environment can include finish materials, environmental graphics, way-finding devices and signage and identity systems. Creators of branded environments leverage the effect of the physical structure and organization of space to help deliver their clients’ identity attributes, personality and key messages.

Stages of Corporate Brand Implementation are:

  • Receipt of site list from client
  • Local Level coordination
  • Brand audit & report submission
  • Recommendation of element based on brand audit & corporate brand book.

Planning

Estimation

  • Creating recommendation book.
  • Budgeting based on agreed branding elements
  • Technical survey & recommendation
  • Individual site cost estimation
  • Approval from necessary authority (External & Internal)
  • Scheduling Fabrication & Engineering of elements.
  • Quality check fabrication inspection (Lab test if required)
  • Risk assessment, method of statement & necessary document submission to individual site.
  • Packaging checklist, logistic planning & implementation
  • Quality inspection & client acceptance.
  • Submission of completion report , invoice & warranty certificates.

Implementation